June 2011
Viora's New Production Line
 Viora's worldwide growth has led to exciting infrastructure changes - we've upgraded our production line and have moved to manufacture our leading medical aesthetic devices at Flextronics, the world's leading producer of its kind. This development ensures that Viora's products continue to maintain the highest quality possible, in keeping with the expectations of our customers and distributors around the globe. Viora recently completed Regional Training in Europe for the entire product line. Taking place May 14-15 in Berlin, 15 countries were represented with over 30 participants. It was all hands-on-deck with the Reaction™ demos as everyone had an opportunity to practice their skills, under the expert tutelage of Viora’s Clinical team.
 In addition to the demos and lectures about Viora, the market, upcoming products, etc., there was also time for some fun – cheers!
 How will you be marketing your business in the future? According to Fierce Healthcare, within 2 years, there will be a shift towards digital marketing for healthcare. Current marketing channels (print, direct mail & radio) account for the majority of marketing budget but in the near future, these expenditures will be joined by search engine marketing, banner displays and social media. What do you think? Are you preparing for this shift? Read more at FierceHealthcare.
Surgery not the answer  According to a 2010 study by GBI Research, entitled “The Future of the Medical Aesthetic Devices Market to 2016, there is an increasing demand for minimally and non-invasive procedures. This is not surprising in light of a recent article in the LA Times discussing the effects of liposuction surgery, and how this invasive procedure might not be the answer to body contouring that is hoped for. Researchers followed women who underwent the knife and found that after only one year, no significant change was found in body fat, and in fact reappeared primarily in the abdomen area, regardless of where the original liposuction procedure took place. If surgery, with all the related risks and pain, isn’t all it’s cut out to be, it’s no surprise that non-invasive techniques are the way to go. To read the LA Times article, click here. Marketing Tips How Can You Improve Your Aesthetic Business? “Continue your education” is one of the tips that Michael Moretti ,founder of THE Aesthetic Academy, recently discussed with American Health & Beauty regarding owning and operating a successful aesthetic practice. In addition to ensuring that everyone in your practice is a sales ambassador to some degree, it also ensures that you are up-to-date with the most recent technology advances in the industry. Moretti’s ideas are relevant for any practitioner, whether medical spa or physician, looking for an edge in this competitive market. For the additional key points and to read more, click here. Viora in the News We’ve had a lot of people talking about Viora and Reaction™ in May!
 In Shaping Up, MedEsthetics speaks with Dr. Daniel Man about his impressions using Reaction™. To read Dr. Man’s comments, click here. Just in time for summer, American Health & Beauty explores the advanced technology available to reduce cellulite. Is There a Permanent Solution to Getting Rid of Cellulite discusses Reaction™’s ability to significantly reduce the appearance of cellulite. To read more, click here.  Finally, Aesthetic Trends & Technology covers Viora and Reaction™ in-depth, in addition to interviewing three physicians to learn more regarding their successful use of Reaction™. To read the article Laser & Light Technology: Viora Reaction System, click here. |
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Viora's Newest Family Member!
Congratulations to Gil and the entire Shapir family! Emmy, born January 29, 2011, appears ready and willing to follow her father's footsteps to market Viora to the North American market!
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